Not for the novice, this course will cover strategies for audience targeting and how to write ads with strategic messaging. We will review tools for taking church communications to the next level. Some experience with using email platforms, websites and social media advertising for an organization will be extremely helpful.
Presenter: Rev. Kevin Kresge is a licensed local pastor and Director of Online Ministries at Hempfield UMC in Lancaster, PA. Kevin has nearly 10 years of digital marketing experience with email, web, social media, analytics, and other digital channels, and over 20 years of experience with web design & development.